I am currently part of the program team for the 2010 STC Summit in Dallas, Texas. We are working together to make sure we create a quality conference program for all attendees. The real question is…what makes a great conference?

I have attended many conferences over the years, and I have helped to organize the programs for several in the past. I hear many comments about whether a conference was good or bad, but often those comments include few details. Many aspects of a conference, such as networking times, social events, and vendor opportunities, affect the overall experience. However, I’m interested in the part the program sessions play in the overall experience and conference rating.

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If you have seen The Matrix, you may remember the scene where Neo awakens in his “power cell” cocoon, looks out at all the other cocoons, and realizes how much he never knew was happening around him. This scene raises the point for me that…the more you know, the more you know you don’t know.

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Technical Communication continues to change as we find new ways to meet the needs of our audiences. I have attended several conferences recently and discussed several of the latest trends with other technical communicators. This article provides a quick list of several of these trends and ideas:

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Both the WriterUA conference and the STC Summit in 2009 have proved that you can attend a conference without being there. Don’t get me wrong…there is a lot of value from being involved in the discussions within the program sessions. However, Twitter and ScribbleLive provide several important ways for us to share ideas within our community, which includes members who cannot attend every event.

For example, while at WritersUA in Seattle, I presented a session about using wikis to deliver product documentation. During the discussion, I made the statement, “our job is to help our audience solve their business problems, not just to use our product.” Before I was finished the session, that statement had been tweeted and retweeted as far away as Europe and Austrailia. The world has definitely become a smaller place, and we now have many ways to share ideas and information in real-time.

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Why don’t users read the documentation? In many cases, they need to stop what they are doing, go into the documentation, and find the information they are looking for. Then, they need to return to the user interface, remember what they were doing, and start again where they stopped.

Embedded user assistance relieves this pain point by delivering the information users need when and where they need it. Users no longer need to search for the information they need, and they often don’t even realize they are reading help. For example, a wizard in a product provides a lot of embedded assistance that guides the users through the task.

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